Has a multi-year take care of the Nationwide Soccer League apple Music to sponsor the Tremendous Bowl halftime present beginning with the American soccer championship sport in February 2023, the league stated Thursday.
The Tremendous Bowl is often the most-watched tv occasion of the 12 months in the US, and the halftime present has turn into a showcase, that includes The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Woman Well-known artists like Gaga, Katy Perry are included. , Bruno Mars, Prince and Madonna.
Greater than 120 million viewers watched the 2022 Tremendous Bowl LVI halftime present, that includes Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar have been included. Tremendous Bowl LVII will likely be performed on Sunday, February 12 in Glendale, Ariz.
The tie-up will likely be a significant promotional platform for Apple, which has been related to music since 2001 when it launched the iPod digital music participant.
Monetary phrases of the deal weren’t disclosed.
Apple is one among a number of corporations bidding to turn into the subsequent residence for NFL Sunday Ticket, a package deal that lets followers watch soccer video games each Sunday, in line with sources accustomed to the matter. Apple didn’t reply to a request for remark.